A vibrant & dynamic experiential space for a burgeoning tech company
Our client's intent was to make a splash at their next big show, GroceryShop.
Expanding into a large booth is the first step.
The second step : create a show-stopper of a booth, that visually and experientially dwarfs their expected presence. Overshadowing their competitors in this space is the optional-but-much-appreciated third.
Expanding into a large booth is the first step.
The second step : create a show-stopper of a booth, that visually and experientially dwarfs their expected presence. Overshadowing their competitors in this space is the optional-but-much-appreciated third.
We begin with conversations on goals, ideas, feelings. They wanted dynamism, a sense of movement, built into the static portions of this space.
An object, a thing, an interactive, an experience can convey excitement through interaction. Is there a way to achieve a similar excitement while a visitor is standing in place, as a static observer of this space?
An object, a thing, an interactive, an experience can convey excitement through interaction. Is there a way to achieve a similar excitement while a visitor is standing in place, as a static observer of this space?
Our first efforts involved tying into their F1 sponsorship, which handily evoked speed. We also suggested a series of overhead elements : hanging signs of varied sizes, soffits, borders, and a sculptural lighting element to give further interest above.
A separate product-centric concept used many similar elements -- repeated hanging shapes, a sculptural piece floating above the space. Here, the focus was on the experience of shopping, and the implied savings found in Ibotta's offerings.
Our team's intent was to bring the colors of the logo into the space , and have distinct zones color blocked by function.
This second concept acts as the blueprint for our final destination.
Through a series of revisions, with both Ibotta's internal marketing team and a third party activation house, we landed on a clean charcoal-magenta-white execution. A half-deck meeting space anchors that back corner, while a tiered, textural hanging set draws the eyes into the booth from the aisles.
Through a series of revisions, with both Ibotta's internal marketing team and a third party activation house, we landed on a clean charcoal-magenta-white execution. A half-deck meeting space anchors that back corner, while a tiered, textural hanging set draws the eyes into the booth from the aisles.
The client loved our ideas, and attention to detail in the final deliverable.
High marks all around.
High marks all around.
Project Team
Carl Granath, Matt Lancaster, Liz Shepherd, Matt Wolf
