Sleep Smart Concept Store
InReality was approached by Mattress Firm to create a look and layout for a new store concept. The idea was to have a very simply navigational system within the store: arranged by price left-to-right, arranged by firmness front-to-back. Along with creating a wayfinding system, a bright, clean, simple look was created for the overall aesthetic. A few products were called out as breaking the overarching grid system: a test bed in each firmness category, indicated in green, and a few close-out mattresses indicated in yellow at back.
These visualizations helped our contact at Mattress Firm not only sell the concept internally, but directly influenced the build out of a number of prototype stores.
Ron Bushman, Tom Jordan, Matt Lancaster, Darwin Muljono, Adrienne Sangastiano